Selecting A Domain Name
It is vital that your domain name (web address) is short, catchy and easy to remember.
You should try to keep your domain name as short as possible.
You may either use your company name or select a term that is closely associated with your product or service for example www.toys.co.za or www.accountants.co.za
If your website address / name is still very long, you can shorten it or use abbreviations or even acronyms. It is important to ensure that the address is easy to remember, for example “Software Solutions” may be shortened to www.softsol.co.za or www.ss.co.za
Other options are to be creative when selecting a domain name. Positive characteristics that describe your business can also be incorporated into your domain name for example www.freshfruit.co.za.
Another alternative may be to use the letters "i" and "e" that are commonly associated with the Internet and used in domain names for example www.igifts.co.za or www.eshop.co.za
