Content structure & Layout Tips
It is essential that your content is both pertinent and well structured in terms of navigation, irrespective of whether the purpose of your website is to offer information about your initiative / enterprise or sell goods and services. Naturally, we will handle the structuring and navigation with you compiling the information that will be loaded onto your pages.
The starting point would be to assemble your information into topics, where each topic will be a page on your website. To help you along we have a list of the most widely used page topics for you to consider incorporating into your website. This requires careful thought, as you do not want to overwhelm your visitors. The key is to provide them with just enough information to generate just enough interest to email you, contact you telephonically or visit you personally at which point you sell or up- sell!
“Home” page
This page is used to introduce your initiative / enterprise by explaining what you do. You may consider a brief outline of between 200 - 1000 words to make visitors aware of what services and products you offer. This can be effectively accomplished by dividing your services and / or products into subheadings, providing a brief description of each.
“About Us” page
This page is best suited to a description of the history of your initiative / enterprise and details of the members / owners etc…
“Services” page
On this page you will describe all the services you offer. Subheadings aid in better categorisation of each service. Depending on the services it might also be prudent to place each service or service type on an individual page.
“Products” page
This page may contain images and full descriptions / specifications of your products.
“Pricing” page
Where your initiative / enterprise is service orientated, you might want to have a page detailing either your hourly pricing for different services or details regarding your billing structure.
“News” page
A news section is useful in conveying general news or about a previous or upcoming event. It is advisable to consider a newsletter subscription as a better facility to convey information to visitors on a weekly, fortnightly, monthly, quarterly or even yearly basis. The “newsletter subscription” is a separate once off charge.
“Innovations” page
Where your service(s) or product(s) is / are new and innovative, you should devote an entire page to describing the innovative qualities, and how these qualities make your service(s) or product(s) better than your competitors.
“Projects” page
Highlight some of the more impressive projects you have been involved with.
“FAQ” (frequently asked questions) page
Most frequently asked questions with answers appear on this page so that many of your visitors questions may be answered directly from the website instantly saving everyone time. Naturally visitors can be encouraged to contact you with any questions / topics not covered in that page.
“Contact Us” page
On this page you should display your switchboard / telephone number(s), individual telephone extensions, fax number(s), email addresses or even consider an online contact form. The “online contact form” is a separate once off charge. Other details such as both physical and postal addresses are also advised.
“Locations” page
If you operate out of many locations or your service(s) or product(s) is / are available through other locations, you can list the location and contact details here.
“Profiles” page
Profile your directors and employees; stating their qualifications etc.
“Endorsements / Testimony” page
Endorsements and Testimony’s are the best means to convey specific elements of your service(s) or product(s) thereby promoting your initiative / enterprise.
“Gallery” page
On this page you can display photographs with captions detailing the event.
